Whether using it for their own marketing or on behalf of clients, all printers are familiar with how direct mail works. Design a marketing piece, mass-produce it and mail it to a list of hundreds or even thousands of prospects via the U.S. Postal Service. Doing this consistently and effectively creates brand awareness and helps to increase sales of your product or services.

 

 

 

 

Email marketing works in much the same way, but because of the electronic medium it has a few key benefits.

 

• It's extremely affordable. Since there are no printing or postage costs, email marketing is very inexpensive.

• It's fast. Campaigns go from ezMail to inbox almost instantaneously.

• It's measurable. You know who's opening, clicking and forwarding your campaigns, giving you valuable data that can be used to hone your marketing even further.

• It's targeted. There's no need to waste time and money marketing to the wrong people. With email it's easy to deliver exactly the right message to exactly the right people.

 

 

 

Are you suggesting that Printers replace Direct Mail with Email Marketing?

Not at all. Although the ideal marketing method can vary from case to case, we believe that, in general, a multi-channel approach is best. Combining the strengths of both direct mail and email marketing will create the strongest impression on prospects and give your campaigns the greatest opportunity for success. This is one of the reasons why email marketing is such a ripe market segment for printers. You're already making your clients look great on paper, why not the email inbox as well?