Think email marketing is nothing more than spam? Think again. Why should you consider email marketing for your printing firm?

 

 

Two words: It Works.

 

 

It's low-cost marketing.

E-mail is among the lowest-cost marketing options available. A well-developed campaign costs far less than many more conventional advertising choices.

 

 

It provides a high return on investment.

Companies who included email marketing as part of their marketing plans saw a $43.62 ROI for every dollar spent in 2009, according to the Direct Marketing Association. In 2010, that figure is expected to be $42.08.

 

 

It draws people to your website.

You can't rely on customers to automatically visit your website when they want to purchase printing. Well-planned email marketing will boost your visibility, keep your print shop front-of-mind, and encourage customers to click through to your website and do business with you online.

 

 

It lets you target offers and incentives.

Unlike some conventional advertising media, email marketing allows you to target specific offers to specific customer groups. You can maintain multiple lists for different campaigns and track click-throughs and responses.

 

 

It provides real-time feedback and intelligence.

With email marketing, you'll know who viewed your message, who clicked through to your website, and who responded... all in real-time. The typical response time on email marketing is 24-48 hours... far quicker than with other media.

 

 

It automates response.

List maintenance is a breeze with ezMail because the system does all of the work for you. Opt-ins, opt-outs, and bounce backs are all handled automatically, saving you time and aggravation.

 

 

It has the potential to become a real profit center for your printing firm.

In addition to managing and running your own email marketing campaigns, ezMail lets you resell those services to your customers at a price you set. Why Resell Email Marketing Services?