ezMail takes permission very seriously. When you create an account and agree to our Terms of Use, you automatically agree to the following anti-spam policy.

 

It's permission that counts.

The CAN-SPAM laws provide a good starting place for our anti-spam policy. In order to provide what we believe to be true permission-based email marketing, our definition of spam is more strict than the laws in most countries would define it. Here is our definition:

 

We define spam as any email sent to someone when they haven't given you their direct permission to contact them regarding the topic of the email.

 

But permission can be an unclear word. Here are some specific scenarios that will clarify what does and doesn't constitute permission.

 

What kind of email addresses can you send to with ezMail?

In order to use ezMail to send an email to anyone, you must have obtained their permission. You can do this through:

• An email newsletter subscribe form on your website.
  
• An opt-in checkbox on an online form. In order to make it true opt-in, the checkbox must not be checked by default. Whoever is completing the form must williningly select the opt-in checkbox, indicating they want to hear from you.
• If someone completes an online form like a survey or enters a competition, you are only allowed to contact them if you have explained up front that they would be contacted by email and they have checked the box indicating that they would like to be contacted.
  
• Asking customers who have purchased from you in the last two years.
  
• If someone gives you a business card, you must explicitly ask them for permission to add them to your list before you can contact them. If you collect business cards in a box at a trade show, you must display a sign letting them know they will be contacted by email about the specific topic of the trade show.

The basic rule is this: You can only email people who have clearly given you permission to email them specifically about the subject you're contacting them about. Anything outside of the examples above does not equal permission.

 

 

What kind of email addresses can you NOT send to with ezMail?

Just to be sure things are clear, here are some examples of email addresses that are not OK to send to using ezMail:

 

• Addresses that you have not gained explicit, provable permission to contact about the topic of the email.
  
• Third party lists that you have bought, loaned, rented, or in any way acquired regardless of what they claim about quality or permission. You need to be the one obtaining permission.
• People you haven't contacted via email in the last 2 years. Not only could their email addresses have changed, but they probably don't remember giving you permission in the first place.
• Email addresses that are gathered from the Internet. Just because people put their email addresses out there doesn't mean they want to hear from you.
• People may give you their email address, but it doesn't mean they want you to send them commercial messages. Sending promotional emails to these addresses will most likely be seen as spam by many recipients.

 

What must be included in an email?

Every email you send using ezMail must include the following components:

1. A single-click unsubscribe link that instantly removes the email address from your list. Once a person unsubscribes, you can never email them again.
2. The name and physical address of the sender. If you are sending an email for your client, you will need to include their details instead.

 

How will we know if you don't have permission?

ezMail has put in place several layers of monitoring and approval to ensure that you comply with our anti-spam policy. Here are a few of them:

1. While you are waiting for your account to be approved by a member of our team, every email you send will need to be approved.
2. All large lists imported into ezMail will be verified by our team.
3. We are able to monitor blacklists and abuse accounts all day, every day. It is easy for us to pinpoint who is causing delivery problems or attracting complaints.

 

If we discover that you're emailing people without their permission, your account with ezMail will be terminated immediately.

 

The bottom line is, put yourself in your recipients' shoes. If they don't recognize who you are or have no interest in what you are selling, they will think your email is spam. Plain and simple.